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Modification
of Logos |
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 As
a general rule the University's logos may not be altered. This includes
overlaying them with other designs or lettering, displaying only part
of a logo, or changing the colors. |
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Colors |
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The
University's colors are Carolina Blue and White. While there is a
range of opinion as to what exactly is the true shade of Carolina
Blue, from a licensing standpoint, it is Pantone 278. Three other Pantone
colors are used in the logos as well:
Tar
Heels Deep Blue: Pantone 282
Tar
Heels Silver: Pantone 877
Tar
Heels Metallic Silver: Pantone 429 |
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Use
with Other Trademarks (Co-branding) |
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Any
use of University marks with other trademarks must be approved by
the Director of Trademarks and Licensing, or through a University
contract. |
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Appropriateness |
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No
references to alcohol, drugs or tobacco-related products may be
used in conjunction with University marks.
Material
that may be demeaning to individuals or institutions (including
but not limited to racial, ethnic, gender, or disability-related
matters) may not be used in conjunction with University marks.
Profanity
may not be used in conjunction with University marks. |
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Commercially-licensed
Usage |
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 The
following policies, in addition to those above, apply to the manufacturing
of licensed goods. Please note that each item must be approved in
advance and in writing through the University's licensing agent; and
that factors in addition to those listed herein may be taken into
account when deciding whether to grant approval.
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Consumables |
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Must
have expiration date on packaging |
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Current
Players |
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No
use of current players' names, images, or likeness is permitted
that would violate NCAA rules and regulations. |
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Workplace
Conditions |
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Merchandise,
packaging and advertising of University-logoed goods may not
include claims regarding workplace conditions. |
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Licensing
Proceeds |
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In
general, packaging or advertising of University-licensed goods
may not make any type of reference to the proceeds from the
sale of those goods |
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Carolina
Music and Songs |
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commercial use of UNC music, including but not limited to the
following, requires permission through Trademarks and Licensing: |
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UNC
Fight Song
Here Comes Carolina
Hark the Sound |
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