The University, like virtually all other institutions and businesses in the United States, has developed policies controlling the use of trademark language and logos because these marks symbolize its purpose, values and traditions. In addition, when businesses make use of these marks to generate revenues, the University shares in the proceeds through its Trademark Licensing Program. At Carolina, 100% of the net proceeds from the licensing program is used to help fund need-based and academic scholarships.

The language and logos belonging to the University include, but are not limited to, the words "University of North Carolina", "UNC" and "Tar Heels"; and logos of The Old Well, University Seal, Interlocking NC and Strutting Ram.

If you have questions about using any of these marks please use the topics at left to link to the appropriate category, or contact the Director of Licensing at unc.licensing@unc.edu.